GTL is proud to announce the hiring of John Ratzenberger as the organization’s new Director of Marketing & Development. John comes to the organization after working nearly 15 years in nonprofit organizations with 12 of those years of in marketing, advocacy and development for disability support organizations.
John’s primary responsibilities will be to market the organization and Can-Do Café, cultivate business relationships and build opportunities for fundraising. John started on August 1st and implemented phase I of his marketing strategy.
Thanks to The Coleman Foundation, GTL was awarded a significant grant that allowed John to create a marketing campaign for Dorothy’s Can-Do Café. The campaign created billboards in Lincoln Square and mobile telephone ads to generate 2.2 million impressions on over 211,000 individuals.
John’s vision is to build stronger relation-ships with current and future donors of GTL. The first step is to make it easy for donors to interact with the organization. He is building a communication system whereby donors can electronically subscribe to newsletters and special events, and manage personal information and donation history.
According to John, the highlight of his work is mining GTL’s potential for going from good to great.
In case the name was ringing a bell, no, John is not the actor from the television show, Cheers.
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